Australian Premium

By Andrew Catchpole

Published: 08 June, 2017

Generating more than £1.1 billion in off-trade sales alone in the UK each year, Australia is clearly a category to be reckoned with, continuing to lead its nearest rivals Italy, France and the US by quite some degree. In the on-trade, too, while sitting in a far more modest third position, the country racked up a further £366 million worth of sales in 2016, adding another sizeable dose of Down Under flavour to the British wine scene.

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