Berry Bros & Rudd reveals ‘accessible' own-label wine collection

By Lisa Riley

Published: 10 May, 2017

Berry Bros & Rudd has launched a range of wines priced from £7.95 in a bid to provide greater accessibility.

The initial Wine Merchant Range, available now to both the on and off-trade through Fields, Morris & Verdin, comprises 11 variants, including red, white, rose and sparkling.

A further five wines will be added to the new portfolio next month, with more additions to be introduced on an ongoing basis.

Pitched as “excellent examples of quality and value”, the wines had been produced to enable consumers, whether or not already familiar with Berry Bros & Rudd, to experience a new, more accessible range, said insight & innovation director, Luke Tegner.

The initial The Wine Merchant’s Range comprises; a ‘The Merchant’s’ trio – red, white & rose (rsp; £7.95); Traditional Claret, Chianti and a Rioja Crianza (rsp: £9.95); Châteauneuf du Pâpe (rsp: £19.95); Pauillac (rsp: £21.95); Saint Emilion (rsp: £17.95); Sancerre* (rsp: £14.95) and an English Sparkling (rsp: £23.95).

The June additions consist of - New Zealand Sauvignon Blanc (rsp: £8.95); Pinot Grigio (rsp:£8.95); Provence Rosé (rsp: £9.95); Champagne 1er Cru (rsp: £24.95) and Sancerre – batch 2 (rsp: £14.95).

The full selection of wines will be available to taste at the upcoming FMV Portfolio Tasting on Tuesday 13th June.

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