A new and funky bottle

A more contemporary design with improved functionality and stylish enhancements is the aim, which includes a redesigned bottle top and decanter to ensure better grip and perfect pours. The Chambord branding has been embossed on to the bottle and regal jewels adorn the top of the lid (not real ones, more's the shame). Chambord has been part of the Brown-Forman stable since July 2006 and was inspired by a liqueur originally produced in the Loire Valley in the late-17th century. Available from John Lewis food hall andocado.com. It comes in 70cl (on-trade only) and 20cl (rrp £6.49) bottles.

chambordonline.com

• wine
• Spirits Brand News
• Brown-Forman