Foster's debuts Pink Piccolo to UK on-trade

Following great success in the Grocery sector, Pink, the glamorous and fun Australian rosé sparkling wine brand from Yellowglen, will hit the UK on-trade for the first time this month.

With a freshly designed packaging format exclusive to the on-trade, the 200ml size bottle known as a Pink Piccolo will tap into the emerging trend for sparkling wine and champagne served in smaller, single serve bottles. With its sleek and fashionable packaging concept, the Pink Piccolo has been designed to appeal to women in the 25-35 age bracket.

Foster's EMEA, UK distributor of Pink, has appointed on-trade specialists ViVAS Wine to introduce Pink Piccolos to upmarket bars, restaurants, pubs and hotels. Pink Piccolos will be available exclusively from ViVAS from 6th October at an on-trade price of £1.89 per bottle with a recommended retail price of £4.95.

James Lousada, Marketing Director at Foster's EMEA, says: 'We feel this is exactly the right time to be launching the Pink Piccolo to the on-trade. The Yellowglen range has a very large following in Australia and we have seen this success reflected within the UK Grocery sector over the past few years.

'We want to see the same level of success in the on-trade which is why it is vital that we work with a partner who understands how to sell innovative and interesting wine brands and whose customer base reflects our target market.

'We are delighted that ViVAS has come on board and shares our vision for the Pink Piccolo which we believe represents one of the strongest additions to a rapidly growing category - single serve bottles of sparkling wine and champagne."

Henry John, Marketing Manager at ViVAS Wine, continues: 'We feel that there is a substantial market for the Pink Piccolo in on-trade outlets that are keen to offer fun, innovative and forward thinking wines.

'The Pink Piccolo is the perfect choice for women who enjoy the luxury and elegance of sparkling wine but don't want a whole bottle. The Piccolo also offers on-trade outlets an easy way of serving sparkling wine by the glass without wastage.'

Pink is a sparkling rosé blend of Chardonnay, Pinot Noir and Shiraz, produced at the Yellowglen Winery in South Eastern Australia, with an ABV of 11%. With aromas of strawberries with a splash of citrus bubble under the nose, this wine develops into refreshing fruit characters of berry and lime, with a hint of lemon on the palate.

The Pink Piccolo bottle also carries the Pink Ribbon logo. Pink is a proud supporter of the Pink Ribbon Foundation and has made a donation directly to the Pink Ribbon Foundation and continues to actively raise funds for the cause.

For further on-trade information about Pink Piccolos, please contact ViVAS Wine on 020 7449 4023.

Source: Green Row Communications on behalf of Yellowglen.

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