To celebrate summer, Dooley's Toffee Vodka can now be seen sporting a neoprene wetsuit.
The company is trying to promote Dooley's as a summer drink, and is keen to educate consumers to drink it over ice, and pour it over ice cream.
It also claims that with a fat content of just 9.7g per 100ml, it can help make sure you slip into your own wetsuit without a struggle', which it says is around half the fat content of Bailey's.
A 70cl bottle of Dooley's costs 10.49, and is available in Sainsbury's and Threshers.