Noilly Prat Red launched
Published: 18 January, 2007
Noilly Prat Red has been launched in the UK by First Drinks Brands. Made from Languedoc wines and a secret blend of herbs and spices, Noilly Prat Red is the brand's first foray into the red vermouth market.
Paul Evans, senior product manager for Noilly Prat at First Drinks Brands, said: Noilly Prat is an authentic vermouth recognised worldwide for its strong French heritage, and premium quality, appealing to a consumer that is both sophisticated and modern, as well as to respected bartenders and drinks experts alike.'
Noilly Prat Red has gained a launch listing at Tesco, where it retails at 6.44 for a 75cl bottle
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