New Zealand Winegrowers launch independent retail promotion

By Jo Gilbert

Published: 18 July, 2016

Independent retailers can be in with a chance of winning one of two tickets to Pinot Noir NZ 2017 in New Zealand.

New Zealand Winegrowers are offering independent UK retailers the chance to attend a premium three-day wine event in Wellington, New Zealand, in January 2017.

The event is a celebration of NZ Pinot Noir and brings together media, trade and enthusiasts from all across the world.

To be in to win, retailers need to prove that their promotional skills are market leading by running a stand-out New Zealand Pinot Noir promotion across at least two weeks in September 2016.

Entry is free, and to be eligible retailers must stock at least three New Zealand Pinot Noirs from at least two different regions.

A panel of independent judges will be looking for innovative campaigns that educate consumers in a fresh new way and raise awareness of the quality of New Zealand Pinot Noir.

The winners will be chosen based on the creativity and effectiveness of their campaign, as well as uplift in sales of New Zealand Pinot Noir.

Chris Stroud, New Zealand Winegrowers marketing manager for Europe, said: "We are delighted to bring back our popular Independent Retailers promotion and by exclusive prize, we hope many independent retailers offering such an will get involved.

"It is a fantastic opportunity for retailers to increase their New Zealand range of wines, add value to their business, and potentially win the wine trip of a lifetime."

New Zealand wine exports reached a record high of $1.54 billion for the 2015 year, up 14% on 2014 according to New Zealand Winegrowers.

New Zealand wine is exported to more than 90 countries, and is New Zealand's sixth largest export good.

New Zealand Winegrowers can assist with digital imagery and information and limited POS. Retailers can contact cstroud@nzwine.com to discuss collateral available.

For further information, Terms & Conditions, and to register visit nzwine.com/win.

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