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New bottle design for Disznóko?as Gonzalez Byass takes over distribution

Published:  21 March, 2016

The historic Tokaji Disznóko? winery has unveiled a new bottle exclusively for its Dry Furmint 2015.

The historic Tokaji Disznóko? winery has unveiled a new bottle exclusively for its Dry Furmint 2015.

The design by designer Géza IPACS takes its inspiration from the shape and proportions of the traditional 500ml Tokaji bottle.

The unique height and special "dead leaf" colour of the bottle is aimed to make the wine more easily identifiable being a dry, rather than a sweet wine.

László Mészáros, director of Disznóko?, said: "There is no other white wine anywhere in the world that resembles a dry Tokaj Furmint. Our aim is to highlight the very singular character of our grapes and terroir among consumers.

"We were delighted with the results of this regional initiative to develop a new 750ml Tokaji bottle for today's modern market.

"Together with a revised label that is simple yet bold, and a revolutionary stopper, Disznóko? Dry Furmint has a contemporary look that will appeal both on shelf, and at the table.

"In keeping with the new-look bottle, we have chosen the Vinolok glass stopper for the very best in aesthetics while providing the highest guarantee of an effective seal."

The new design was revealed last week by Mészáros together with Christian Seely, managing director of AXA Millésimes.

Disznóko? appointed Gonzalez Byass UK as its exclusive distributor from January 1, 2016.

Mészáros said. "There is currently a groundswell of interest in Tokaji wines and in Gonzalez Byass UK we have found a hardworking and enthusiastic team that we are confident can build on this and increase distribution and awareness.

"With a working relationship already in place with AXA Millesimes we are certain that the transition will be seamless and that Gonzalez Byass will do a fantastic job as our ambassadors in the UK."

Disznóko? Dry Furmint 2015 is available from Gonzalez Byass UK and has an rrp of £13.99.

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