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Daffy's gin secures major national listing with Waitrose

Published:  10 February, 2016

Award-winning Scottish small-batch gin, Daffy's has won a national listing in Waitrose.

Launched in December 2014, Daffy's is a London dry gin created by former winemaker and whisky distiller, Chris Molyneaux in partnership with his wife, Mignonne.

Molyneaux uses a range of distinctive botanicals including Lebanese mint and Spanish lemon peel.

Daffy's is produced in an old copper-pot whisky still, adopting much the same distillation processes as malt whisky.

Its packaging features artwork commissioned from US artist and illustrator Robert E McGinnis, who was responsible for a range of iconic film posters, including those for Breakfast at Tiffany's and Barbarella, and a number of releases in the James Bond franchise, among them Thunderball and Diamonds Are Forever.

Molyneaux said: "Since launching Daffy's we've worked hard to secure the right listings in discerning independents and quality stores.

"Achieving a national supermarket listing with Waitrose was a key ambition for the brand and we're thrilled to be working with the company.

"Despite sales growing by seven fold over the last 12 months, our distillation methods, using the world's best ingredients to produce small, single batches will never change.

It's the smooth and complex flavour of Daffy's that makes it unique, to be enjoyed in cocktails, or neat over ice, like a fine single malt whisky."

Herchelle Perez-Terrado, spirits buyer for Waitrose, said: "We're always on the look-out for drinks from producers who are clearly passionate about their brand, devoted to their craft, determined to use the finest ingredients and driven to make something that's unique.

"Chris and Mignonne of Daffy's typify that approach and we're pleased to be able to bring their delicious gin to our customers across the UK."

Daffy's is available in Waitrose now, retailing at £35.99 for 70cl.

It is also ranged at Harvey Nichols, Fortnum & Mason, Harrods and a number of other independent retailers.

Daffy's has won listings at a number of high-profile bars in Edinburgh, London, Manchester and elsewhere.