Lanson tops UK Rosé Champagne sales

By Mathew Lyons

Published: 09 February, 2016

Lanson's Rosé Champagne was the number one best-selling wine in its category in 2015, according to the latest figures from data analysts Nielsen.

Lanson's Rosé Champagne is the number one best-selling wine in its category, according to the latest figures from data analysts Nielsen.

Sales of the house's Rose Label Brut Rosé NV Champagne were up 12% in value and 13% in volume for the year ending January 2, 2016, including sales from the multiples and impluse sectors.

The Rosé Champagne category overall grew 9.6% in value and 9.8% in volume, significantly ahead of blanc Champagne, which was up 3.7% in value and 4.4% in volume.

The figures for the total Champagne category were 4.3% and 4.9% respectively.

With both Valentine's Day and Mother's Day coming up as key occasions in the Champagne calendar, the company is planning a range of activities, including a month-long #SearcysLoves promotion at Searcy's Champagne Bar at London's St Pancras station.

Paul Beavis, managing director of Champagne Lanson, said: "Following on from our Champagne Category Report 2015 which revealed that customers crave more Champagne occasions - what better occasion is there to enjoy our multi-award-winning Rose Label?

Chambord Royale cocktail

"Champagne Lanson is the perfect start because of the way we make it and, what's more, it is as popular on Valentine's Day, as it is at any time. It really is the perfect choice for whatever you have planned now and throughout the year ahead."

Lanson has also partnered with Chambord to create three cocktails for Valentine's Day using its White Label Champagne.

The Lanson Chambord Royale, Lanson Southside Fizz and Lanson Classic Black Raspberry Champagne Cocktail were the work of UK Chambord brand ambassador, Frank McGivern.

Champagne Lanson will also be partnering with Chesterton's Polo in the Park again this year in June, where its Rose Label will again be featured, as well as returning as the exclusive Champagne supplier at The Championships, Wimbledon between June 27 and July 10.

Lanson's Rosé Champagne retails at £37.99 and is available from Waitrose and most other major outlets.