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Pinkster launches gin-infused Boozy Berries brand extension

Published:  27 October, 2015

Cambridge-based premium gin brand Pinkster is releasing its first product extension.

Boozy Berries are gin-steeped raspberries, which will come in 300g jars.

The fruit is a by-product of Pinkster's gin, which is infused with fresh raspberries to give it both its distinctive colour and flavour profile.

The company trialled the product locally at gastropubs and restaurants before deciding to launch it nationally.

Pinkster sources its raspberries from Sunclose Farm in Milton, not far from its Cambridge base.

Stephen Marsh, Pinkster's managing director, said: "In keeping with our brand, we're excited to be offering consumers something extremely tasty yet rather quirky.

"Whether dipped in chocolate or used in a sorbet, the feedback has been resoundingly positive from our trial, encouraging us to go into full-scale production.

"From a business and sustainable point of view, it's extremely pleasing that we're able to create a new product and minimise waste. Above all, it neatly reinforces the fact that Pinkster is a natural premium gin."

Boozy Berries are currently available from Chapel Down Wines, The Framlingham Wine Shop, and Snape Maltings Farm Shop in Aldeburgh.

Pinksters believes the product will range well at independent wine merchants as well as farm shops and delicatessens.

"Pinkster is enjoying rapid growth as we continue to build listings with national and regional distributors," Marsh said. "Many existing accounts have been clamouring to stock Boozy Berries alongside the gin."

Boozy Berries will retail at £6.00.

Pinkster was founded in 2013.

It has distribution deals with Coe Vinters and Gordon & MacPhail and won listings at Spirited and Nicolas Wines this summer.

It recently partnered with Edinburgh's Royal Lyceum Theatre for its 50th Anniversary season.

Pinkster is available in 70cl bottles with a RRP of £34