Packaging update for Viñalba Argentine wines

By Nigel Huddleston

Published: 23 September, 2015

Buckingham Schenk has unveiled new label designs for wines in its Viñalba Argentine range.

Viñalba Gran Reservado Malbec has more striking copper foils and finishes to put the packaging on a par with the wine, the company said.

The Patagonia Cabernet-Merlot has been redesigned to increase its impact in the convenience market where it is aimed.

Buckingham Schenk marketing manager David Tromans said: "We have focused on strengthening Viñalba's identity to ensure it stands out from its competitors and offers a point of difference.

"The brand's core values of elegance and affordable luxury were the focal points of the design brief."

Managing director Craig Durham added: "Viñalba is now recognised as one of the UK's leading premium Argentine brands and the time was right to update the labels.

"We are very proud of its growth and success with sales now at 1 million bottles a year with a significant number retailing at over £10."

They are the first redesigns since the brand was launched in 2008.

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