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Craft brewer hopes canning investment will persuade people to drink Moor Beer

Published:  28 August, 2015

Bristol-based Moor Beer is the latest leading light in the UK craft beer scene to invest in canning capacity for future growth.

The company has bought a canning line "costing more than an average house" and is launching eight beers in 33cl cans: Revival , Nor'Hop, So'Hop, Radiance, Illusion, Confidence, Return of the Empire and Hoppiness.

Founder and head brewer Justin Hawke said he had favoured a state-of-the-art canning line from Germany over a "cheap and cheerful" approach.

"People know about craft beer, but the next thing is quality," he said. "That's the message we need to get out there.

"Breweries can buy a cheap canning line or use mobile equipment but there's not enough quality control on the beer or the can.

"Beer has to be able to shake off the cheap tinned lager image or those investing in putting their beer in cans are going to suffer.

"We've spent a lot but I think we've got equipment that enables us to put world class beer in a world class package - and drinkers should be able to tell the difference."

Moor is also can-conditioning the beers - effectively putting real ale into a can, said Hawke.

He added: "We went down this long and expensive route to can our beer because, despite general perception, the humble can is the best package for preserving beer freshness. It keeps out light and oxygen, is more environmentally friendly, and safer."