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Naked launches Text For Wine ordering service

By Nigel Huddleston

Published: 24 August, 2015

Majestic's Naked Wines subsidiary has launched a text message ordering service for customers.

Naked claims that Text for Wine is the first service of its kind in the wine world.

Naked's UK customers can order a case of wine by sending a text which gets added to the order system.

There's no charge for the service over the standard network rate.

If the pilot UK programme proves successful it will be rolled out to Naked's US and Australian operations.

Majestic chief executive officer Rowan Gormley said: "Access to Naked's digital marketing skills was a clear benefit for Majestic following the acquisition, and the launch of Text for Wine is a fantastic demonstration of these skills in action."

Naked's UK managing director Eamon FitzGerald added: "Initial uptake has been very encouraging and it's easy to see this service being particularly useful for busy customers who don't have time or access to the website. Now these customers are only ever a text away from ordering a case of delicious wines."

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