Berry Bros & Rudd boosts event capacity with state-of-the-art cellar

By Nigel Huddleston

Published: 26 June, 2015

Wine merchant to the royal family Berry Bros & Rudd has opened a new cellar at its London base, to increase its capacity for private wine events.

The Sussex Cellar is beneath the company's St James's Street base and brings to four the number of rooms it has available for events in, or close to, its headquarters.

It can accommodate up to 40 people for a reception followed by lunch or dinner, or 36 for a reception, tutored tasting and meal. The design was influenced by Spanish wine bodegas.

Demetri Walters MW, sales manager for private wine events, said: "Our new Sussex Cellar affords us much-needed extra capacity in bringing wine education and entertainment to our clients.

"This latest venue is of a completely novel design that combines the feel of one of our traditional wine cellars with the exciting architecture, convenience and state-of-the-art gadgetry of a purpose-built venue.

"The Sussex Cellar will sit between the Townhouse and the Napoleon Cellar in terms of capacity, and will offer an alternative look and feel to those well-known spaces."

The cellar is named after the Duke of Sussex, one of seven royal dukes who were regular customers of the company in the early 19th century.

Berry Bros hosts over 800 events a year. The company's Napoleon Cellar is currently having a refit and will reopen in September.

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