Q&A: Mission Estate's Giles James on toppling Cloudy Bay and looking beyond Sauvignon Blanc
Published: 31 March, 2015
Mission Estate, New Zealand's oldest winery, may not yet be the most familiar of brand names in the UK wine world, but it has just managed to topple Cloudy Bay from its position as best selling New Zealand wine in the on trade. Helen Arnold caught up with UK business development manager Giles James to discover how it was achieved.
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