Wine Intelligence partners with academic institute

By Arabella Mileham

Published: 23 March, 2015

Leading research body Wine Intelligence has teamed up with the academic wine institute at Geisenheim University in Germany.

The partnership will see the two organisations work together to develop new intellectual capital from existing data and insights, it announced. As well as articles, seminars and publications, the two institutions will combine their expertise to develop joint-projects, including commercial projects, on the German, European and global wine industry.

Richard Halstead, COO of Wine Intelligence, said the company was proud to join forces with a prestigious academic institution. "I believe the combination of our respective datasets and intellectual capabilities will add significant value to our output, and we hope will benefit both clients and the industry as a whole in the long run," he said.

Wine Intelligence partners with Geisenheim University Wine Intelligence partners with Geisenheim University

The collaboration will be coordinated by Wilhelm Lerner, Wine Intelligence's country manager wine intelligence for Germany and Dr. Gergely Szolnoki of the department of business administration & market research a Geisenheim.

Geisenheim University, in the "Rheingau" wine growing region, was founded as an institute of viticulture in 1872 and its degree program embraces all aspects of global wine markets as well as viticulture and oenology.