Invivo looks to raise close to £1m in first New Zealand wine crowdfunding venture

Published: 10 March, 2015

Invivo claims it will be the first New Zealand winery to launch an equity crowdfunding offer as it hopes to raise a maximum $2million NZD (just under £1 million) with the help of shareholders, including UK chat show host, Graham Norton, to spearhead its future growth.

Invivo will be the first New Zealand winery to use crowdfunding Invivo will be the first New Zealand winery to use crowdfunding

Invivo claims it will be the first New Zealand winery to launch an equity crowdfunding offer as it hopes to raise a maximum $2million NZD (just under £1 milion) with the help of shareholders, including UK chat show host, Graham Norton, to spearhead its future growth.

The venture is part of a development strategy which could see the winery go public if the investment helps it build on growth which has already seen it become one of New Zealand's fastest growing wine brands with 207% sales growth since it launched in 2011.

Rob Cameron, Invivo winemaker and co-founder, said of the crowdfunding move: "With the strategic growth plans we have in place including a potential IPO in the next 12-18 months, product diversification and international growth, our crowdfund gives investors a chance to have a slice of a fast-growing New Zealand company and share in the success."

If the IPO goes ahead then investors will get the chance to take a further stake in the business. The Invivo crowdfund offer will open up to the public later in the month and is being run by the Snowball Effect.

Invivo co-founder Tim Lightbourne added: "We have been impressed with Snowball's professional approach and we believe Invivo is an exciting opportunity for crowdfunding. We've shown the Invivo model is scalable, it's not a traditional wine model and there's a unique story behind the brand."