Virgin Wines sees festive sales boost of £10m
Online wine retailer Virgin Wines saw like-for-like sales jump 20% over the festive period, accounting for an extra £10 million - driven by a stellar performance from fizz.
Online wine retailer Virgin Wines saw like-for-like sales jump 20% over the festive period, accounting for an extra £10 million - driven by a stellar performance from fizz.
Prosecco sales increased 170% - with a whopping 38,000 bottles sold - and Champagne sales shot up 60% in the month of December.
The group says it recruited more than 1,000 new customers every day in December, culminating in over 35,000 new customers for the month. It also sold more than 120,000 cases of wine - equivalent to a bottle being sold every two seconds during every day (and night) of December.
Virgin Wines sold more than 5,000 bespoke gifts in DecemberThe firm launched its Gifts by VIrgin Wines service last year, with the aim of becoming ‘the Interflora of wine gifting’.
Its new Gifts by Virgin Wines service - which offers wine, Champagne and spirits sales alongside a bespoke messaging service, wrapping, luxury gift packaging and free next day delivery - secured more than 5,000 sales.
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The firm launched its Gifts by VIrgin Wines service last year, with the aim of becoming 'the Interflora of wine gifting'. |
Its bestselling Black Pig wine range 67,000 bottles over the period - generating an additional 40,000 bottles in sales on the previous year. Port sales were up 15% year-on-year.
Spain and Australia proved popular with consumers, driving 41% of sales equally between then. New Zealand wine sales doubled on the previous year following the introduction of a new range including the popular Jewel Box Marlborough Waipara Sauvignon Blanc 2014, Whites Bay Marlborough Sauvignon Blanc 2014 and Warrior Bay Nelson Sauvignon Blanc 2013.
Jay Wright, chief executive, said: "Virgin Wines had a fantastic Christmas period, our best to date. It proves that if you offer outstanding wines that represent superb value for money alongside exceptional customer service, businesses in our sector can flourish."
Wright led the firm in a management buyout from Direct Wines in November 2013. Since then it launched its gifting service, with the aim of being "the Interflora of wine", with prices ranging from £20 to £150, and is ramping up its home wine tasting business, Wines at Mine, after seeing sales grow 54% in the year to October 2014.
Virgin Wines was launched in 2000 and sells more than 600,000 cases of wine to 150,000 customers around the UK.
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