Georg Riedel on Riedel's new Veritas range and working with Coca-Cola

By James Lawrence

Published: 02 September, 2014

Founded in 1756 by Johann Cristoph Riedel, the Riedel name is today synonymous with high-quality glassware; loved by the trade and consumers alike. With an impressive track-record of product innovation and savvy marketing, Riedel's market breakthrough arguably came in 1979, when the firm opened a subsidiary in the US. Having collaborated with such iconic winemakers as Robert Mondavi, Angelo Gaja, and more recently soft drinks manufacturer Coca-Cola, Riedel is clearly not an old-world wine snob. The brand is coming to London's Vinopolis this month, to showcase the new Veritas glassware range. James Lawrence asks Georg Riedel what we can expect:

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