Final week to enter Harpers Global Design Awards

By Richard Siddle

Published: 08 August, 2014

There is now a week to go to get your entries or nominations in for the 2014 Harpers Global Design Awards asa we look to celebrate the very best creative minds and talents in the drinks industry.

Harpers Global Design Awards Harpers Global Design Awards

There is now a week to go to get your entries or nominations in for the 2014 Harpers Global Design Awards asa we look to celebrate the very best creative minds and talents in the drinks industry.

The 2014 competition has for the first time been opened up to accept entries from anywhere in the world, to reflect how important bottle and label design now is in wine and spirits in all retail markets. The competition is also open to any drinks product, and is not restricted just to new launches, the only caveat being the product entered must still be in distribution.

The Harpers Global Design Awards is also asking people to nominate brands that they have seen in any drinks market around the world. Harpers will then approach that brand or product to make them aware of the competition and how to enter.

There are a host of categories to choose from including new price-based categories for wine to reflect the budgets and demands on new products aimed at the volume and value end of the market.

We are also asking entrants to specify which channel of the trade the new product is aimed at be it on-trade, multiple/specialist off-trade, independent off-trade and duty free.

The competition is open to any company involved in the creation, development and design of new brands and products for any of these channels.

Gold, Silver and Bronze awards will be presented in each category with no limit on the number of awards that can be handed out.

Here are the list of categories for the 2014 Harpers Global Design Awards.

* White wine up to £6

* White wine over £6

* Red Wine up to £6

* Red wine over £6

* Rose wine up to £6

* Rose wine over £6

* Sparkling wine

* Wine range

* Special packaging

* Limited editions

* Dark spirits (rum, whisky etc)

* White spirits (vodka, gin etc)

* Wine based drinks/cocktails

* Lighter alcohol

* Craft beers

* Beers/lagers

* Ciders/flavoured ciders

* Beers/ciders/lagers range

* Soft drinks

An overall Design Agency of the Year award will also be presented to the company that wins the most number of Gold, Silver or Bronze awards.

To enter entrants need to, in no more than a 1,000 words, set out:

How the brand/product met the design brief?

What commercial/sales impact has the brand/design had since its launch

How the brand/design has been promoted to consumers through traditional advertising/marketing and social media.

All products must have been launched in to the trade by May 20 (to show three months of trading) and closing date for entries is August 15. To enter contact joanna.gibson@wrbm.com. If you would like to nominate a brand or a design then also please contact richard.siddle@wrbm.com stating the brand name, manufacturer or producer, which market it is in, why you you would like to nominate it and ideally also providing a j-peg picture of the brand.

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