David Atkinson on how technology is vital in how big drinks brands communicate with consumers

Published: 30 July, 2014

Drinks brands have been among the most enthusiastic adopters of technology for marketing purposes. It's easy to see why. The social nature of drinking makes digital a natural bedfellow for drinks brands with novel and entertaining content to have a direct conversation with their drinkers such as the Fosters' Comedian in Your Pocket app, which forges a direct link with drinkers.

Access to this article is restricted.

You need to have a valid subscription to access this content. If you already have a subscription please log in.

Subscribe

Subscribe today for unrestricted access to ALL content and receive all email newsletters.

Already a subscriber?

Please log in using the link at the top of the page to see this article and all subscriber-only content.