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Marisa D'Vari: can Cahors Malbec ever grab market share from Argentina?

Published:  26 June, 2014

The key question raised during the recent Cahors Malbec Days (CMD) celebration in Cahors, France is this:  should the Cahors producers trade on the Malbec name in order to grab market share from the Argentine upstarts, or focus on their unique terroir and dramatically different flavour profile?

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