London Wine Fair: Live News Blog
June 2 3pm
PLB has today introduced to the trade its new venture, the Thimbleberry Gift Co, from which it will look to distribute a new range of 'Just To Say' personalised gift wines.
June 2 3pm
PLB has today introduced to the trade its new venture, the Thimbleberry Gift Co, from which it will look to distribute a new range of 'Just To Say' personalised gift wines.
It hopes to build on the rise of social media and the use of trends such as the "selfie" to encourage consumers, particularly younger drinker, to send personalised bottles of wine to celebrate special occasions and events.Anyone buying a "Just To Say" wine can include a personal photo, draw a doodle or create their own wine label image. A front label design complete with peel back frame allows consumers to create their own labels.
Images and designs can be uploaded via a dedicted website or they can choose from pre-designed templates.The wines will initially offer a choice of red and white but hopes to include a sparkling wine too and are available at around £8.99.
James Burston, business development director for PLB said: 'We have had fantastic feedback so far on the wines and now can't wait to see them on shelf where they will really stand out. As well as the packaging, the quality of the wine had to be a step above to ensure there was a strong overall upmarket feel to the products and to ensure repeat purchase.'
It is hoped the wines will be showcased in gifting aisles as well as wine fixtures. They will be in store from September.
June 2 5pm
Enotria has announced that premium Australian winery d'Arenberg will be joining its portfolio of quality Australian producers and help strengthen its regional offer.
The move means Enotria now represents three of the 12 members of Australia's First Families of Wine.
D'Arenberg from McLaren Vale in South Australia has earnt a reputation of producing award winning, highly acclaimed wines but keeping a what it calls a "deadly serious fun" of wine.
Chester Osborn, chief winemaker Chester Osborn, who runs the business with his father d'Arry, said: "With Enotria's in-depth understanding of the market, we are confident the d'Arenberg brand and our famous red stripe will continue to grow in strength and recognition under their watchful eye."
Mark Kermode, Enotria's commercial director, added: "This is a fantastic addition and the whole team is excited to get their hands on the wines and work with the winery to grow sales, and continue to develop the d'Arenberg brand journey in the UK.
Enotria will be taking on distribution of d'Arenberg on June 23.
June 2 5.30pm
Bottle Green has announced it is take on the African Pride Wines to help its distribution in the UK and at the same boost its own South African wine porftolio.
Carno Du Toit, African Pride's export manager said: "We believe in committed, long term relationships with our importers and customers and this approach has led to our wines being available in more than 35 countries. We are excited to be starting this new relationship with the Bottle Green team in the UK."
Jon Eagle, Bottle Green's managing director, said: "We have carefully and selectively added to our global portfolio over the last three years. Quality South African wines, particularly for the off trade, has been a major objective for us and we are thrilled to be working with the outstanding team at African Pride."
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