Jacob's Creek unveils tennis-inspired bottles for Wimbledon

By Erin Smith

Published: 20 May, 2014

To celebrate its fourth year as the official wine of Wimbledon, Jacob's Creek is launching two tennis white limited edition bottles.

The limited edition Classic Chrdonnay and Shiraz bottles will be available from June at the major grocers with an rrp of £8.09.

The brand will also run a neck collar promotion, offer POS materials and the chance to wine tickets to Wimbledon in the run-up to the tournament.

The Australian brand will use a neck collar promotion across 1.4 million bottles of Classics and Cool Harvest ranges, offering the opportunity to win five pairs of tickets to the Wimbledon Final and 500 iPad Mini 2s.

POS materials will include in-store branded barkers, display units, tear strips and branded pallet wraps, offering consumers the chance to win Wimbledon tickets and hampers.

In the on-trade venues will receive Wimbledon themed bunting, branded glasses, cocktail sticks, and bar runners .

Lucy Bearman, head of marketing for Jacob's Creek, said: "We're excited to announce our Wimbledon activation plans to help retailers and licensees boost sales over the course of the key Wimbledon period. Our limited edition bottles will provide additional on-shelf stand-out, while the neck-collar promotion offers consumers the chance to attend this iconic sporting event. Coupled with the news that summer 2014 may be the hottest on record, this is a key time for and both the on and off-trade to capitalise on consumers planning and attending Wimbledon-focused parties."

The Jacob's Creek brand is part of the Pernod Ricard portfolio of wines and spirits.

Pernod Ricard signed the five year deal after Blossom Hill ended its four year long partnership with the All England Club in 2010.

Several brands have had great success with Wimbledon partnerships. In the final year of its deal, Blossom Hill led the rosé category and grew market share in the UK by 15% that year on the back of the tennis tournament partnership and consumer exposure. Additionally, Blossom Hill also reported that brand awareness in 2010 in the UK grew from 6% to 74%.

Lanson Champagne, the official Champagne of Wimbledon, which has had an ongoing partnership for 25 years, sold a record breaking 25,000 bottles at last year's tournament.

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