Damien Wilson and Jérome Gallo look at the importance of business and wine education
On November 15, the Burgundy School of Business launched a new School of Wine and Spirits business at the Chamber of commerce, in Beaune. Although this launch wasn't front-page news in the New York Times, the fact that there is continuing coverage of the topic by the press suggests that there is more to this story than just another series of academic programmes to help prepare a batch of wine professionals.
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