Origin Wine hires Phil Reedman MW to cover Australia

By Richard Siddle

Published: 21 October, 2013

Origin Wine has taken on Phil Reedman MW to help develop its Camden Park brand in Australila.

Reedman has built up extensive experience within the Australian wine market and was previously product development manager for Tesco in the country.

Bernard Fontannaz, managing director of Origin Wine, said of Reedman's appointment: "We believe it is paramount to have a presence in Australia to ensure the quality of our brand."

Phil Reedman

Origin Wine has been building the profile of the Camden Park wine brand since it took over from Orbital Wines in 2008.

Fontannaz said he was confident Origin Wines has the business model to build on its success over the last 10 years which has seen it develop from being one of the major producers and exporters of South African wine to expand its supply base in to France, Spain and Italy.

"We believe that our supplier model, based on innovation, economies of scale, flexibility and reliability is the right model for the market, by opposition, of an agency model thus we see some very good potential ahead of us," added Fontannaz.

Printer friendly version