Belvedere vodka targets customers through first cinema advertising campaign
LVMH-owned Belvedere Vodka has launched its inaugural UK cinema campaign, the first such in the country's premium vodka market, and a first, anywhere, for the brand.
LVMH-owned Belvedere Vodkahas launched its inaugural UK cinema campaign, the first such in the country's premium vodka market, and a first, anywhere, for the brand.
"A Night Out" was created by BBDO New York at a cost of £300, 000, and is intended, according to Belvedere, to 'showcase the brand's product and lifestyle credentials and bring to life the quality of a Belvedere Vodka night out'.
The campaign will run in major cinema chains across the UK during September and October. The ad will be screened alongside films chosen to appeal to Belvedere's target audience of 25 - 35 year old consumers, including Elysium, About Time, Blue Jasmine and the James Hunt biopic, Rush
Cinema advertising will give Belvedere Vodka national reach, said senior brand manager Nick Ambridge.
"On average, almost 14 million consumers visit the cinema every month and by placing our new advert with the right movies we aim to efficiently and effectively target potential consumers", he added.
The campaign will be backed up with select digital activity with titles such as Esquire, a spokesperson for Belvedere Vodka told Harpers.
You can see the advert here: http://www.youtube.com/user/BelvedereVodka
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