Brand Phoenix to push FirstCape in US

By Emily Kearns

Published: 05 August, 2013

Brand Phoenix has announced structural changes as it looks to grow business in the US.

Co-founder Steve Barton will relocate to the US in a bid to push the company's FirstCape brand into new markets. He will remain a shareholder in the company.

Recently appointed managing director Greg Wilkins, along with co-director Steve Rosser, will be responsible for export opportunities and the continued development of business in the UK.

Barton said: "Having spent 15 months building the framework for FirstCape in the US, the development now requires focus, which the new structure allows. The US remains one of the most competitive markets in the world, but ongoing per-capita growth also makes the States one of the most exciting markets for progressive brands."

Wilkins said: "With the growth of the business over recent years and the very competitive GB retail landscape, the new structure allows a clear plan and focus in the next stage of both the FirstCape brand and the Brand Phoenix businesses in GB and relevant export markets outside of the US. We will continue to build on both our strong brand equity and our partnerships with Distell and the SHS Group."

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