Broadland Wineries has appointed Lee Ellis as national accounts manager, where he will be responsible for developing its wine range and managing key customers.
Ellis' previous experience has included working in the multiple grocer sector, launching wine brands in to the Percy Fox portfolio and most recently Distell where he created the company's direct UK branded wine business.
"Broadland Wineries is entering a very exciting phase and I am thrilled to be given the opportunity to join at such a key time. I am especially looking forward to developing new brands with the impressive support and strategy offered by Broadland," said Ellis.