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Taittinger declared official Champagne of World Cup

Published:  28 June, 2013

Taittinger has been declared the official Champagne of the 2014 World Cup in Brazil.

 

Taittinger has been declared the official Champagne of the 2014 World Cup in Brazil.

 

The deal will see the Champagne granted exclusivity and served to guests in both the VIP and VVIP areas at FIFA events until December 2015.

 

This will take in the Confederations Cup, taking place in Brazil this month, as well as the World Cup next year.

 

Jérome Valcke, general secretary of FIFA (pictured left) and Pierre-Emmanuel Taittinger, president of the Reims Champagne house, met this week to officially announce the deal.

 

This is the first time a Champagne brand has been granted official status by FIFA and Taittinger says it continues its close relationship with the sport.

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