Belvedere Vodka adds light-up bottle to range

By Harpers Editorial

Published: 10 April, 2013

LVMH-owned vodka Belvedere has added a light to the bottom of its 1.75 litre bottles to make the drink stand...

LVMH-owned Belvedere Vodka has added a light to the bottom of its 1.75 litre bottles to make the drink stand out in nightclubs.

The single use LED, encased in waterproof plastic, fully lights up the bottle when switched on and is designed to offer an incentive for consumers to trade up to the larger format. The illuminated design was previously only available on three litre bottles. In the off-trade the 1.75 litre bottle has an rsp of £84.99.

Belvedere lit up

"Belvedere Vodka, the world's first super premium vodka, is continuing to showcase its ability to inject excitement and edge into the night with the new illuminated 175cl bottle and offer on-trade customers another way to help stimulate sales. The bottle not only looks great in the bottle parade but also in the ice buckets and we think this is going to be a must have item on the nightclub scene," said senior brand manager Nick Ambridge.

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