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Richard Siddle: comment March, how wine companies are changing the way they operate

Published:  21 March, 2012

Itseemed like the world, its wife and extended family had turned up at Prowein, the German wine fair early this month. Over 40,000 members of the global wine family had made the trek to Dusseldorf by plane, car and winnebago to take advantage of what is increasingly being seen as the most commercially important trade fair in the world.

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