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Uncorking SEO success: strategies from wine industry leaders

Published:  20 May, 2024

James Bayley explores the importance of SEO to digital wine marketing and how a nuanced approach is best.

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Tech: An AI-enabled future

Published:  15 April, 2024

AI was the hot topic at this year’s Prowein, with AI-produced cuvées showcasing what is possible. Jo Gilbert reports.

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Tech: Into the metaverse

Published:  20 March, 2024

The first blockchain-backed fine wine retailer to join the metaverse is opening a window into the future of virtual fine wine collecting, writes Jo Gilbert.

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Tech: Conflicting trends pose strategy issues

Published:  21 February, 2024

Jo Gilbert caught up with leaders in the media strategy and advertising space to find out how alcohol brands can steer a course through a landscape of increasingly extreme and polarised trends.

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Tech: On the plus side of AI

Published:  26 January, 2024

Innovative tech, such as artificial intelligence (AI), is sometimes reserved only for large corporations with massive budgets. However, more and more SMEs are coming to the party, James Bayley finds.

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Tech: Alt formats the future

Published:  22 December, 2023

Jo Gilbert reports from November’s World Bulk Wine Exhibition, where the leaders of the alternative packaging movement were on the hunt for world domination.

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Labelling challenge to wine

Published:  20 November, 2023

As part of Europe’s Beating Cancer Plan, the largest modification to wine labelling in the EU in over a century comes into effect next month, forcing producers to embrace new technology, writes Jo Gilbert.

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Tech: The greenwash gap

Published:  11 October, 2023

Alcohol is lagging behind other sectors in the sustainability stakes when it comes to convincing consumers it is doing enough to safeguard both people and the planet. Jo Gilbert looks at how innovation can help.

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Introducing wine tech from the space-age

Published:  22 September, 2023

Jo Gilbert takes a deep dive into Deep Planet – the revolutionary diagnostics tool that works with the European Space Agency to offer vineyard management advice.

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Tech: Wine goes heavy on sustainability

Published:  23 August, 2023

Lightweighting is often the first stop for businesses in their sustainability journey. In recent years, the industry has moved on to bigger, more holistic goals. However, innovation around changing both minds and bottle weight continues, writes Jo Gilbert.

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Tech: Innovation on the AI spectrum

Published:  26 July, 2023

In a follow-up piece to last month’s ‘chat’ with Chat GPT, Jo Gilbert dives back into the world of generative AI, to find out more with regard to wine.

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How will AI impact wine?

Published:  20 June, 2023

Jo Gilbert strays to the dark side, courtesy of ChatGPT.

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How will AI impact wine?

Published:  19 June, 2023

Jo Gilbert strays to the dark side, courtesy of ChatGPT.

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How EU QR codes will hit UK

Published:  20 April, 2023

Jo Gilbert caught up with data standardisation gurus Bootlebooks to dive into the new EU regulations around nutritional labelling for wines and spirits, and how that could impact UK businesses.

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The added benefits of functional drinks

Published:  14 March, 2023

So-called functional drinks have been on the rise for a while now. Jo Gilbert looks at the opportunities and challenges facing the sector.

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Closures – beyond cork and screwcap

Published:  06 March, 2023

James Lawrence looks at the top closure innovations beyond cork and screwcap, to find out what is improving both quality control and the consumer experience.

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Britain’s new low & no HQ

Published:  26 February, 2023

Jo Gilbert went along to Club Soda’s permanent bar/shop in Covent Garden to test out an innovative new concept.

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Tech and Innovation: Looking to the future

Published:  25 January, 2023

Following a strong year in 2022 in terms of technological advances and innovation, Jo Gilbert asked the trade’s key crystal ball-gazers to share their predictions for 2023.

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‘Better for me’ drinks and ‘borderless wine’ among top innovative trends for 2023

Published:  23 January, 2023

Harpers caught up with some of the leading experts in the trade to share their top predictions for 2023.

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Tech: Year in review

Published:  21 December, 2022

This year had its struggles, but the overwhelming response from businesses looking to meet those struggles head-on proves there has never been a more exciting time to work in the wine and spirits trade. Jo Gilbert looks back at 2022’s top technological and digital innovations.

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