Maxxium UK launches Red Stag ad campaign

Maxxium UK, has launched its first advertising campaign for Red Stag by Jim Beam, in order to generate customer awareness to its target audience of 18-24 year olds.

Meet the buyers: Sainsbury's

New addition to Majestic buying team

Majestic Wine has appointed Andy Lloyd to the position of buyer for Chile, Argentina, beer and cider.

Maxxium UK launches alcoholic foam

Maxxium UK has launched Bols Foam, with the aim of bringing molecular mixology to everyday use.

Maxxium UK announces cognac back in growth

Maxxium UK has announced the UK cognac market is back in growth by 10% in volume and value, due to its brand Courvoisier, which it says is propelling the spirit forward.

Chris Mason, Managing Director, First Drinks Brands

The first quarter of this year has been very challenging as consumers reel from increased taxation, fear of job losses and inflation growing. This has resulted in an all time low in consumer confidence.

First Drinks pushes mixed serves

Encouraging consumers to trial simple mixed serves of its key brands is central to First Drinks' summer marketing campaign.

First Drinks launches whisky gifts for Father's Day

First Drinks launches a range of whisky gift packs for Grants, Glenfiddich and the Balvenie for Father's Day on June 19.

Wines of Argentina gears up for Malbec World Day

Wines of Argentina is gearing up for its first ever Malbec World Day, a global celebration of Argentina's 'hero' grape variety.

Asda forced to change Strong Cider packaging

Asda's Premium Strong Cider has breached the Portman's Group code by making alcoholic strength the dominant theme of its packaging.

First Drinks invests in research to help retailers drive profits

First Drinks is investing in a research programme to help retailers drive future profits.

First Drinks to take on Irish brands

First Drinks has announced that it is taking over the distribution of three brands following the William Grant & Sons acquisition of the C&C Group's spirits and liqueurs business last month.

First Drinks boosts portfolio

First Drinks is taking over the distribution of Tullamore Dew Irish whiskey, Carolans cream liqueur and Irish Mist whiskey liqueur in the UK.

JF Hillebrand acquires Bora Shipping

Logistics supplier to the wines and spirits industry JF Hillebrand has acquired Bulgarian beverage logistics specialist Bora Shipping.

Maxxium launches Sauza campaigns

Maxxium UK, is set to launch two campaigns around its tequila brand Sauza focusing on the Blanco, Hacienda Reposado and the premium Hornitos ranges.

Maxxium backs Courvoisier with £15m spend in 2010

Maxxium UK is to spend £15 million supporting its cognac brand, Courvoisier, in 2010.

£7m Christmas push for First Drinks

First Drinks is backing its brands with £7 million in advertising and promotions in the run-up to Christmas.

Maxxium unveils port support

Maxxium UK has developed an on-trade marketing kit to boost sales of port during meals.

Edrington Group launches Black Grouse in India

The Edrington Group has launched its premium brand Black Grouse into the growing Indian spirits market.

Edrington Group uses algae to cut CO2 emissions

The Edrington Group's Glenturret Distillery is the first distillery to trial an oil-producing algae to help cut carbon dioxide emissions.