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Wine in the festival spirit

Published:  12 June, 2023

Portable wine formats tend to get overlooked at many of the big music festivals, but there are still plenty of opportunities. James Bayley reports.

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Guy Woodward: On growing into wine

Published:  09 March, 2023

Our trade is not prone to hysteria, but there has been a pronounced bout of bedwetting recently. The cause? Studies showing how the younger generation is turning away from wine, with commentators quick to respond via apocryphal prophecies of doom if the industry doesn’t better engage with millennials.

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Treasury introduces millennial-focused Samuel Wynn & Co to the UK

Published:  10 July, 2020

Treasury Wine Estates (TWE) is bringing Samuel Wynn & Co to the UK, three years after its debut in Australia.

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Millennials vital to health of the wine sector over next five years, says new research

Published:  15 October, 2019

A new definitive report into the drinking behaviours of millennials (born between 1980 and 2000) has put to bed concerns that younger drinkers are completely abandoning wine in favour of craft beers or spirits – or even eschewing alcohol completely.

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Global Drinks Forum: a taste of future on-trade trends

Published:  13 November, 2017

Immersive experiences, category blur and premium drinks were hot topics at the recent Global Drinks Forum in Berlin, where the trends shaping the on-trade were put under the spotlight.

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TWE launch targets growing male millennial segment

Published:  01 September, 2017

Treasury Wine Estates (TWE) has unveiled the latest product in its "male millennial" wine range, in a bid to cement its position in this increasingly sigificant category.

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Guy Woodward: Why the wine trade should be targeting the young

Published:  14 June, 2017

Twenty years ago it may have been, but I can safely say that my membership of Manchester University Wine Society was a successful one. Not in terms of laying the foundations for a career as editor of a well-respected consumer wine magazine, a notion that would have been laughable to both me and my fellow members at the time. No, its main, possibly only, benefit was in meeting girls – and accumulating the brazen gall to actually speak to them.

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