Harpers Wine & Spirit Trade News

Ramón Bilbao becomes official partner of Spanish Football

Published: 13 October, 2025

Spanish wine heavyweight Ramón Bilbao has been announced as an official partner of the Royal Spanish Football Federation (RFEF).

Euro 2024 set to drive footfall to pubs and bars, reveals CGA research

Published: 10 June, 2024

Recent findings from CGA by NIQ's latest BrandTrack survey indicate a significant interest in the upcoming Euro 2024 football tournament among British consumers, with nearly half (46%) planning to tune in. Among these viewers, two in five (40%) intend to watch matches in pubs and bars.

Tim Atkin MW: Women score in wine, too

Published: 05 August, 2022

You’ve come a long way, baby. Watching the final of the Euro 2022 women’s football tournament, I was reminded of this advertising slogan for Virginia Slims cigarettes, of all things, from the late 1960s. The brand tapped into the zeitgeist at a time when feminism and women’s rights were finally attracting the attention and wider support they deserved. The importance of sport should not be overstated, but England’s victory felt significant, not just as a one-off game, but in a wider social context.

Manchester City welcomes Majestic as its official wine supplier

Published: 27 January, 2022

Leading retailer Majestic has signed a deal with Manchester City football club to become its 'Official Wine Supplier of Premier League Champions.'

Football brings record English wine sales to Majestic

Published: 14 July, 2021

The last weekend of Euro 2020 saw record numbers of English wine bought at Majestic Wine, with the nation stocking up on homegrown bottles as the country geared up to the first major football final since 1966.