Pernod Ricard is banking on the return of a pre-pandemic Christmas atmosphere this year, with its festive campaigns revealing a heavy focus on leveraging treating behaviours amid a tense economy, bouyed by the world cup.
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Ecommerce is becoming a major force in global retail, with online sales of BWS achieving a total value of $6.1 billion in the US market last year.
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Wine retailer Laithwaites has announced a new partnership with terrestrial channel ITV Drama.
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French international Pernod Ricard has finalised an agreement to purchase a leading UK retailer of wines and spirits.
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A new TV channel was launched last month. And I’m not talking about the ‘anti-woke’ news channel GB News. No, prepare yourself instead for something far more worthy and cerebral; 67pallmall.tv made its debut (admittedly on the members’ club’s own website, rather than a satellite TV network) with 18 hours of wine-related content every day.
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Drinks giant Diageo has revealed that its outlook for the first half of the fiscal year 2021 has “improved since the year-end”, reversing a moribund earlier forecast for a year that has been rocked by Covid-19.
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DMD Ventures, the parent company behind online alcohol retailer 31Dover and on-trade supplier Vanquish, is about to embark on a financial bid to the tune of half a million pounds.
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“If a tree falls in a forest and no one is there to hear it, does it make a sound?”
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