Vinarchy – the business formed out of the merger of Accolade Wines and Pernod Ricard Winemakers – has launched Vintelligence, an initiative designed to make aisles and menus easier to navigate for consumers.
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Much is written about the wine purchasing habits of Brits, but less so about the occasions with which they match certain styles of wines. However, a new survey, commissioned by Aldi and conducted by Prospectus Global, has thrown up some intriguing insights into which wines are paired with what life events by UK wine drinkers. The aim, said Aldi, was to help customers to navigate the wine aisle with a different approach beyond food pairing.
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Spirits and wine are set to receive a healthy dose of Christmas cheer this festive season – if operators can capitalise on premium trends.
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GUY WOODWARD
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