The value of alcohol e-commerce is set to see slowed growth over the next five years as sales normalise following Covid. However, value is still forecast to increase by a hefty $7.5bn as online growth continues to outstrip traditional sales.
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Vivino, the wine scoring and recommendations app, is switching up its ecommerce strategy in the UK, where it will no longer be pursuing direct sales and is instead leaning on its network of indie merchants.
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Virgin Wines, one of the UK’s largest direct-to-consumer online wine retailers, has reported an end of year performance “in line with expectations”, following a “disappointing” downturn resulting from short term challenges at the end of 2022.
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Emerging UK alcohol brands NIO Cocktails, Au Vodka, Ace + Freak, and Duppy Share have launched a 1-hour eco-friendly delivery service
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Santiago Navarro, CEO & founder of Packamama – the climate tech packaging provider spun from Garçon Wines – made his name in the creation and supply of eco-flat bottles which re-launched Accolade’s eco brand, Banrock Station, in the Co-op in 2020. Here, he dives into how wine brands and manufacturers can leverage packaging to capitalise on ecommerce, whilst responding to long-term changing consumer preferences, including sustainability.
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Ecommerce is becoming a major force in global retail, with online sales of BWS achieving a total value of $6.1 billion in the US market last year.
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Ecommerce is to remain a key driver of value growth in global alcoholic drinks markets, with wine to the fore. Andrew Catchpole reports.
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Private label sales are down across almost all European countries, with mid-sized brands and smaller companies performing best.
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The extraordinary upward curve in online wine and spirit sales appears to be flattening, suggests the latest data from Wine-Searcher.
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Online sales of beers, wines and spirits boomed during May, as the UK’s second month under lockdown drove a record numbers of thirsty consumers to embrace ecommerce.
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With lockdown easing and non-essential shops beginning to reopen from 15 June, the independent merchant sector is increasingly planning ways of achieving some semblance of ‘normal’ store opening, while balancing health considerations with marked changes in trading conditions.
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Such has been the upheaval wrought by the Covid pandemic that drinks businesses may have to remain agile in the longer term to meet a changed consumer landscape, with the days of specialism in one route or approach to market numbered.
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Ecommerce sales of beer, wine and spirits (BWS) in the UK surged 50% (volume) in the first week of lockdown compared to the same period last year, while sales through the off-trade were up 20%, according to new IWSR snapshot research.
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China has become the world leader in wine ecommerce and there is much we could learn, writes Emilie Steckenborn, founder of the Bottled in China Podcast.
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The UK has been identified as one of the top countries in the world for sales of alcohol online, with a surprising outcome for the first and second spot.
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Jo Gilbert looks at how big the online proposition really is and why the UK is at the forefront of wine online
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