France: The promise of lesser-known regions
Published: 20 August, 2025
“If someone’s wanting a sexy red under 15 quid, that’s hard to do from one of the big regions.” Those are the words of Henry Butler, owner of Butler’s Wine Cellar in Brighton. Off-trade aficionados like Butler, as well as on-trade value hunters, are beginning to look beyond the traditional big boys of Bordeaux and Burgundy for French wines of quality and value.
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