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Headline Heroes: Vermouth holds it all together

Published:  18 November, 2024

David Kermode looks at the origins of vermouth and discovers a diverse cocktail ingredient as well as a strong standalone player.

From its origins as a medicinal tincture for bilious conditions to bartender favourite, vermouth has come a long way. Aromatic, beguilingly bittersweet and fascinating in its complexity, it is delicious on its own, poured over ice, but it is more widely celebrated for a form of liquid alchemy, bringing together the different components of a cocktail to ensure the completed serve is greater than the sum of its parts.

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Martini on track to become certified sustainable

Published:  19 July, 2021

Martini has announced that all its Asti grape suppliers are on track to becoming certified sustainable in 2021.

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Peyton launches RTD cocktail range

Published:  05 October, 2020

Restaurateur Oliver Peyton OBE has launched a new range of ready-to-drink premium cocktails in partnership with cocktail guru Dré Masso.

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Martini and William Grant & Sons enter burgeoning low/no sector

Published:  06 June, 2019

Martini and William Grant & Sons have entered the burgeoning low/lo alcohol category.

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Martini ups premium Prosecco bid

Published:  12 October, 2017

Brand heavyweight Martini has outlined plans to put its stamp on premium Prosecco. Jo Gilbert reports

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Hendrick’s bolsters brand with Orbium

Published:  05 May, 2017

Hendrick’s gin has released a brand extension which combines quinine, wormwood and blue lotus.

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