At KAM’s Low & No: Drinking Differently conference yesterday (24 June), data from their latest insights report revealed that 37% of people have left on-trade venues early due to poor low and no options.
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When the UK left the EU, some – including Richard Horwell, owner of specialist food and drink marketing and branding company Brand Relations – hoped novel foods regulations would be overhauled in order to facilitate drinks innovation. Sadly, he says, we are still some way behind.
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Proof Drinks has launched a non-alcoholic spirits and liqueurs range in the UK to tap the thirst for no/low cocktails.
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Seedlip, the distilled non-alcoholic spirit, has launched its range into Waitrose supermarkets in what has been described as a “milestone”.
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