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William Grant gives bartenders a boost with 'Unwrapped'

Published:  12 July, 2021

Spirits distiller William Grant & Sons has launched a new series of digital masterclasses aimed at providing the hospitality industry with insights, inspiration and key skills as the industry prepares for the next stage of lockdown easing.

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Australia increases consumer protection for wine brands

Published:  01 July, 2021

Australia has launched what it claims to be the world’s first system to provide product assurance for all of its branded wine exports. 

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Drinks Trust Covid-19 Relief Fund extended until 14 April, 7pm

Published:  10 April, 2020

The window for applications to The Drinks Trust Covid-19 Financial Relief Fund has been extended until Tuesday 14 April, 7pm, to allow an extra working day post the Easter Bank Holiday.

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Chancellor matches staff wage subsidies for self-employed

Published:  26 March, 2020

Chancellor Rishi Sunak has confirmed that the government will cover the wages of self-employed workers up to £2,500 a month – matching what was offered to staff employees last week.

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New UK commercial director for William Grant

Published:  25 February, 2020

Leading UK spirits producer William Grant & Sons has made Joanna Austin its commercial director for the UK and Ireland.

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The Balvenie launches digital campaign with London pop-up

Published:  18 November, 2019

The Balvenie premium whisky brand has launched its ‘Digital Drams’ online campaign at a new pop-up bar inside London’s King’s Cross station.

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William Grant & Sons offers bartender training

Published:  26 October, 2018

William Grant & Sons’ UK Brand Ambassador team is offering training to bartenders at its first ever Unwrapped: The Other Side of Bartending event in Edinburgh on 29 October.

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William Grant & Sons report highlights impact of social influencers as spirits value growth overtakes wine and beer

Published:  13 July, 2018

A new “Active-ist” consumer mindset is on the rise, one which is more aware of its collective power to demand personalised experiences, shape brands and hold them to account.

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