Harpers Wine & Spirit Trade News

Connected packaging could become 'main' marketing bridge to customers

Published: 03 February, 2022

More and more brands are using QR codes and smartphone apps to transform simple packaging into digital experiences.

Retail's great reboot: The future to 2030 and beyond

Published: 26 November, 2021

Euromonitor’s Commerce 2040: The Future of the Store in a Digital World report envisions a seamlessly blended on and offline shopping experience, with major inventory shifts making way for value added experiences in store that keep consumers coming back for more. Jo Gilbert reports

"Hammer blow" to on-trade from Covid-19, report predicts

Published: 03 June, 2020

Drinking occasions have "been dealt a hammer blow” a new report into the impact of the Covid-19 crisis on consumer markets has concluded.

LWF: Consumers value experiences over value for money, says CGA

Published: 21 May, 2019

There has been a major shift in the way consumers decide which venues to visit, with the promise of entertainment and engagement now taking precedent over value for money.

Jerry Lockspeiser: The rise of the empowered consumer

Published: 25 May, 2018

“Business leaders can no longer assume that consumers make rational decisions about which products to buy and use. Today’s empowered customers no longer purchase products; they buy experiences. They engage with brands that deliver what they need, when they need it, regardless of the delivery mechanism or channel.