Harpers Wine & Spirit Trade News

Soapbox: Libby Brodie bursts the communication bubble

Published: 17 September, 2024

Columnist and communicator Libby Brodie of Bacchus & Brodie makes a persuasive case for embracing all platforms that promote wine’s appeal.

30 Under 30 returns: Nominate now!

Published: 16 January, 2023

Harpers is once again looking for the next generation of rising stars as we officially launch the second year of 30 Under 30.

Jerry Lockspeiser: We need to talk about sustainable wines

Published: 27 September, 2022

I hesitate to reproduce what follows for fear of dishing an event that I love, but it is such a superb example of terrible communication that I can’t resist. This is not from the world of wine, but I have had equally awful comms from wineries in non-English speaking countries.

'OIV must embrace the digital revolution to stay relevant’

Published: 26 November, 2021

The director general of the OIV has called upon the global wine industry to more quickly embrace the opportunities afforded by new technologies, in order to stay relevant in a fiercely competitive world.

Harpers’ Small Business Marketing Masterclass brings together Facebook, OMD and the IPA

Published: 21 October, 2020

Harpers will be joined by some of the giants of the marketing world next week for a deep dive into how SMEs can make branding and communication budgets go further.

Drinks brands should “radically rethink” B2C social media messages

Published: 08 April, 2020

Against the disruption of coronavirus (Covid-19), drinks brands “need to radically rethink their key messages when communicating with consumers on social media”, according to IWSR.

Innovation essential if wine to curb falling consumer base

Published: 23 May, 2018

The last major innovation in the wine category was the screwcap – first introduced a couple of decades ago - and the category is going to have to seriously pick up the pace if it is to stay relevant to today’s consumer.