World-wide consumption of rosé has long seen a steady increase, growing 40% between 2002 and 2018, with three countries – France, United States and Germany - accounting for 60% of all volume consumed in 2018. But the category’s value proposition seems to be changing, with consumers increasingly seeking a sense of provenance, expression of terroir and varietal character (all data from Observatoire Mondial du Rosé).
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Demand has massively outstripped supply for the WSTA’s Brexit Preparedness Seminar, with the 250 places for the event booked out inside a week and dozens of names already on the waiting list.
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Australia’s new generation of icon wines will reflect a growing confidence in listening to the Aussie palate, drawing on tradition to inform the avant-garde.
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Consumers need to get behind the agricultural sector to support the true costs of sustainability, but while the wine industry is well-placed to advance this message, there is still a long way to go.
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The last major innovation in the wine category was the screwcap – first introduced a couple of decades ago - and the category is going to have to seriously pick up the pace if it is to stay relevant to today’s consumer.
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