Does your brand taste better to Tchaikovsky or Tinie Tempah? In a log cabin or in a grassy meadow? Bernadette John examines how big drinks brands are using sensory marketing to increase sales and loyalty among consumers
Read more...Wines from Rioja is going to be holding a retailer promotion competition for the whole of October, called 'Shop Rioja', aiming to promote the region to consumers and offering independent and online retailers an opportunity to win £1000 towards new Rioja listings.news
Read more...Four out of 10 bottles of wine in the UK are shipped in bulk and packaged here - but industry insiders say that figure is rising.
Read more...Moving more into hospitality with wine by the glass sales and casual dining is not a "slam dunk" route to success for the supermarkets.
Read more...The widespread media coverage of Harpers' exclusive new report - Demystifying the Consumer: The UK Off-Trade Still Wine Market - resulted in hundreds of comments from readers online. Here we pick out a selection from the major newspaper websites. Click HERE to buy the full report.
Read more...Harpers made headlines across the UK last month with the release of its first exclusive in-depth business report into the UK off-trade, based on over 1,000 consumer interviews. Click HERE to buy the full report.
Read more...Nick Mantella has stepped down as managing director of sparkling wine company Codorniu UK after 12 years at the firm.
Read more...The Scottish government's plan to introduce a minimum price for alcohol has been referred to the European Court of Justice.
Read more...Stevens Garnier has appointed Molson Coors to distribute its Argentinian brand Finca Flichman in the on-trade.
Read more...Suntory's acquistion deal worth US$16 billion of Beam Inc officially closed yesterday making the renamed company Beam Suntory the third largest maker of distilled drinks in the world.
Read more...Michel Rolland has defended his role as an international wine consultant capable of managing the quality of wine on up to 200 wine estates around the world.
Read more...Farr Vintners has announced it will match whatever sum of money is raised by Benevolent chairman, Chris Porter, as he embarks on his 'Around the Grounds in 14 Days' challenge to visit all the 91 football league grounds between May 12 and May 25.
Read more...Organic wines supplier Vintage Roots has seen sales surge by 12% in the past nine months.
Read more...Industrial action at western US ports now looks "unavoidable" say opposing sides in the dispute - putting wine shipments in jeopardy.
Read more...New Zealand wine exports topped NZ$1.3 billion annually for the first time in March, up 9.2% on the previous year, according to figures from Statistics New Zealand.
Read more...Cellar Trends' sales director Malcolm Rigby is to retire after a 15-year career at the drinks distributor.
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Naked Wines is preparing for the next stage in its rapid growth by joining a London Stock Exchange business support programme.
Read more...Hallgarten Druitt and Novum Wines has switched its in-house warehousing operations to London City Bond.
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