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En primeur: putting lipstick on a pig

Published:  19 June, 2025

Americans call it putting lipstick on a pig. I was listening to one of Corney & Barrow’s Bordeaux Unpicked podcasts the other day. Yes, that’s right, podcasts plural. There are six of them to date, delving into the minutiae of the 2024 vintage. One of the participants joked that there are two types of harvest in Bordeaux – vintages of the century and “better than expected” – but that’s where the humour ended.

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