For drinks giants it could be easy to bemoan the global alcohol consumption downturn. Beverage alcohol insights firm IWSR put the present and future picture of booze consumption into sharp relief earlier this year.
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International wine business Vinarchy has outlined how its plan to “redefine the wine category” extends to its global travel retail (GTR) growth strategy.
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Vinarchy – the business formed out of the merger of Accolade Wines and Pernod Ricard Winemakers – has launched Vintelligence, an initiative designed to make aisles and menus easier to navigate for consumers.
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Australian Wine Holdco Limited (AWL), the consortium of institutional investors, has announced the creation of a new global wine company, Vinarchy. The announcement signals the finalisation of the sale of Pernod Ricard’s international wine portfolio to AWL.
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